Company Profile
Helix Leisure
Company Overview
Helix Leisure is one of the world’s leading suppliers to the exciting Out-of-Home Entertainment industry, consisting of theme parks, ski resorts, water parks, video game arcades, bowling, and other destinations people visit for fun and leisure. Helix has a network of six full offices around the world in Singapore, Perth, Bath (UK), Dallas, Jakarta, and Dubai to provide on-the-ground support to its global customer base. We supply the market with a full range of products and services consisting of debit card systems, POS and redemption solutions, customer loyalty, booking and ticketing, electronic locker operations, and a full range of amusement and prize-vending games.
Company History
Malcolm Steinberg founded Leisure & Allied Industries (LAI) in Perth, Western Australia, in 1958. The LAI group was an early pioneer of the Family Entertainment Centre concept, founding the Timezone brand of FEC’s in 1978.
Timezone continues to operate today, independently managed from Helix Leisure, as the leading FEC operator in Indonesia, The Philippines, Singapore, Australia, New Zealand, India, and Vietnam with over 230 locations.
Over the years, LAI expanded into other products and services, offering a cashless revenue management system, that became Embed International, and a full range of amusement machines, that became LAI Games. In 2013, The Locker Network began offering the best-in-class Compusafe™ electronic solutions to out-of-home-entertainment operators globally.
Recognizing the evolution of the out-of-home entertainment industry towards more complex consumer offerings, increasing demands from operators for excellence in their partners and suppliers, and a new generation of highly-empowered and connected consumers, Helix Leisure was created in 2014 through a reorganization which merged Embed, LAI Games, The Locker Network, and the Matahari Leisure joint-venture into a single operating company under the Helix banner.
Our depth of industry experience combined with a culture of innovation is what truly sets us apart.
Notable Products / Brands
LAI Games, Embed, The Locker Network, LAI Engineering